The audience
For-profit MSME founders and not-for-profit social impact founders are the staples of the African economy. We give advertisers direct access to the people driving the continent.
Story \ 01
Why Staple?
Story \ 01
Why Staple?
The tool
A staple binds separate pages together. Fast, clean, secure. We are the infrastructure binding advertisers to independent publishers so campaigns flow without negotiating every channel separately.
The model
A staple is simple and standardized. No CPM auctions or ad-tech jargon. Flat-rate monthly packages with 1, 3, or 6 month campaigns. Predictable for advertisers. Fair pay for publishers.
Audience \ 02
Who you reach
Audience \ 02
Who you reach
Every publisher serves MSME founders, impact founders, or both. Flat monthly pay for placement.
MSME Founders
For-profit
e.g. Founders of small and medium businesses. Retail, e-commerce, agriculture, services, and micro-enterprises.
Impact Founders
Not-for-profit / mission-led
e.g. Leaders at charities, NGOs, CBOs, and other registered not-for-profits. Plus directors at mission-led social enterprises.
Network \ 03
Publishers
Network \ 03
Publishers
Vetted publishers with their own voice and 200K+ combined monthly views across the network. Publishers receive 4x the programmatic minimum. Fixed monthly rates, no auctions.
When you need funding, start with LocateFund.
Funding discovery platform for small-to-medium businesses, founders, and social impact organisations across Africa. Grants, competitions, and equity-free funding. Real listings, real deadlines, free to browse and save.
locatefund.com →
Process \ 04
How it works
Process \ 04
How it works
Pick your audience
MSME founders or impact founders. Add a niche tag if you need one.
Tell us your brief
Who you want to reach, what you are promoting, and your creative assets.
Choose your package
Targeted, bundle, or full network. Transparent, predictable flat-rate billing. No hidden ad-tech fees.
We run the campaign
We match publishers and placements go live across their channels. Proof and reporting throughout your campaign.
Pricing \ 05
Packages
Pricing \ 05
Packages
Packages sized to our network. Transparent billing. Run 1, 3, or 6 months.
Targeted
Niche filter
One tagged segment (e.g. agriculture, women-led, climate). Roughly 30K-50K monthly views across matching publishers.
- MSME or impact founders + tag filter
- $750 monthly minimum
Bundle
Full audience
Every publisher in one bundle: all MSME founders or all impact founders. Roughly 100K monthly views.
- One full bundle
- Newsletters, sites, podcasts, and more
- $1,500 monthly minimum
Network
Full roster
Both bundles. Every publisher. 200K+ monthly views across the network.
- MSME + impact founders
- Full network placement
- $3,000 monthly minimum